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VM

Vanessa M. Branco

New York, New York
Vanessa Branco has extensive experience in branding and marketing companies on the web, and is an accomplished online marketer with expertise in media and creative optimization, performance-based marketing, traffic growth, customer retention, business and sponsorship opportunities, and new customer acquisition.

She was the second employee in the advertising division at a former company, and quickly became Advertising Manager. As head of online advertising for the NASDAQ traded direct response brand, Vanessa grew the affiliate program from 3 to 9,000 plus affiliates in less than three years, 15 million unique visitors monthly, and generated a 40%+ margin for the company. Vanessa was responsible for all new customer acquisitions and website visits - driven by cost effective media spend measures at a cost per new buyer level as well as growing the “word-of-mouth” customer through new and innovative downloadable products.

As Vice President of Advertising and Sales for MindSmack, she launched the advertising division several years ago, helping clients market their brand, and oversees multiple design clients – creating efficient, highly optimized web properties.

Vanessa formed an online marketing company, VersaNine, Inc. (Versa9) in 2008.

Vanessa currently manages the online marketing and advertising campaigns for several agencies and direct brands, ranging from start-ups to publicly traded companies, driving campaigns with online budgets of up to $18 million per year, and an online media ROI increase of over 150%. Vanessa is responsible for generating new business leads and sponsorships, customer acquisition, creative optimization and performance-based marketing.

As Display Consultant for Buzzmarketing, Vanessa handles the online display for all of their clients. She also advised for a tracking attribution tool from its infancy.

In summary, she lives by this quote: "Do what you love, and you will never work a day in your life."