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Friday, October 4 • 2:45pm - 3:45pm
Digital Storytelling: The Next Wave of Brand-Blogger Relationships ~ General Session

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Talk to any blogger or any brand rep and you’ll find that we are all generally tired of the same old pitches, product reviews and giveaway posts that we’ve all become so used to. Creating content that is original, compelling and creative takes a collaborative effort on both sides. This panel will cover how to capture, archive and share your story; what types of expectations both sides should have going into such a relationship; different types of content that can come out of it; how bloggers can extend these relationships beyond the execution; and the role of the publicist in navigating the campaign.

avatar for Brandi Jeter-Riley

Brandi Jeter-Riley

Mama Knows It All
Brandi Jeter-Riley is a Northern California based Community Relations Manager for shopper marketing agency Collective Bias, and co-founder of the Pushing Lovely writing group.  Known for personalized blog coaching and career development, Brandi has done blogger outreach for hundreds... Read More →
avatar for Jyl Johnson Pattee

Jyl Johnson Pattee

CEO, Mom It Forward
Jyl Johnson Pattee is the CEO of Mom It Forward Media, a social media agency and blogger network. She also is the founder of the Family Forward retreat, the co-founder of the former evo Conference, and was on the founding board of the Social Media Club of Salt Lake City. Currently, she sits on the Mom Advisory Council for ONE.org and is a Shot@Life Champion with the United Nations Foundation. She also was named one of Parent... Read More →
avatar for Gayle Weiswasser

Gayle Weiswasser

VP, MXM Social
Gayle Weiswasser is Vice President, Engagement at MXM Social, the social media practice of Meredith Xcelerated Marketing (MXM), where she oversees social media marketing strategy and innovation on owned and earned channels for a roster of blue chip clients, including NBC, SyFy, Lifetime... Read More →

Friday October 4, 2013 2:45pm - 3:45pm EDT
International Ballroom

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