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Thursday, October 3 • 3:00pm - 4:00pm
Growing & Managing an Active Social Media Community ~ General Session

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The social media space is a melting pot of thousands and thousands of communities. Just how is a brand or community leader to navigate the ins and outs of growing and managing a passionate and active social media tribe? Our newsfeeds are chock full of stories about social media community management gone awry – we think it’s time for a in-depth conversation about best practices for engaging a social media community. This POWERHOUSE panel will bring a variety of perspectives and expertise to the table – from consumer brands to media companies to celebrities; they’re putting it all on the table!

avatar for Katie Granju

Katie Granju

Social Media Manager, HGTV
Katie Allison Granju is the Social Media Manager for the HGTV family of digital brands. For the last three years, she's been listed among Babble's top 50 mombloggers, and in 2012, Working Mother magazine named Katie one of the most powerful mothers in social media. Together with... Read More →
avatar for Allison Peters

Allison Peters

Social Media Strategist, Allison Peters
Allison Peters is a social media manger and digital strategist who knows that slow and steady wins the race. Building authentic networks of brand stakeholders for personalities and products is her gift. She is in the mind behind the Kerry Washington social media machine, -kw’s krew... Read More →
avatar for Ericka Sanchez

Ericka Sanchez

Nibbles and Feasts
Ericka Sanchez is the creator and recipe developer for the bilingual blog Nibbles and Feasts. Born in Torreon Coahuila, Mexico, Ericka’s blog revolves around her life as a bicultural Latina living in Los Angeles. Nibbles and Feasts began as a way to catalog recipes and cherished... Read More →
avatar for Lauren Wesley Wilson

Lauren Wesley Wilson

Founder, ColorComm
Lauren Wesley Wilson is a professional communicator, media spokesperson,acclaimed entrepreneur, and networker extraordinaire. She is the Founder and Chief Networking Officer of the dynamic and fast-growing ColorComm, the only membership organization  for executive women of color... Read More →

Thursday October 3, 2013 3:00pm - 4:00pm EDT
International Ballroom

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