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Friday, October 4 • 5:45pm - 6:45pm
LATINA BLOGGERS CONNECT TRACK presented by Sprint :: What Are Brands Looking for in Latina Bloggers?

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Three of the most important network leaders in the Latina social media space and a brand specialist will address the issue of if there is really a need to have Latino-specific groups and sponsored campaigns. Despite being mainstream, at the same time the Latino culture infuses the conversations, social interactions and the ways Latinas connect with each other on and off line. Marketers are looking for Latina bloggers to address their specific audience through ways that are authentic and engaging. Bloggers will learn exactly what these brands look for in them that sets them apart, as well as to how to position themselves within a multicultural environment.

avatar for Ana Flores

Ana Flores

Founder, Latina Bloggers Connect
Ana L. Flores has over 15 years of experience as a content creator and television producer, with a specialty in the U.S. Hispanic industry. After becoming a mom, she co-founded SpanglishBaby, the award-winning, go-to online community and resource for parents raising bilingual an... Read More →
avatar for Piera Jolly

Piera Jolly

Co-Founder, Latina Mom Bloggers
Founded in 2008 by Piera Jolly, JollyMom.com is a savvy and popular blog that provides moms with helpful parenting information, fun child-friendly activities, craft ideas, recipes, and the latest trends for moms, kids, and families. JollyMom.com is also proud to have been named a... Read More →
avatar for Roxanna Sarmiento

Roxanna Sarmiento

Sway Group
Roxanna is the Director of Brand Marketing and Hispanic Outreach at Sway Group, where she combines her classical brand management expertise with her unabashed love of social media. She loves to connect brands with digital influencers — and sometimes does the influencing herself... Read More →
avatar for Kristin Wallace

Kristin Wallace

Communications Manager, Sprint
Kristin Wallace is a Communications Manager with Sprint. She manages the external communications for pricing, apps and services and the developer team for Sprint. She also works on the core team that created and manages the Sprint Mom Ambassador Program, working alongside Sprint’s... Read More →

Friday October 4, 2013 5:45pm - 6:45pm EDT
Centennial III

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