BlogaliciousFIVE! Oct. 3-5, 2013

Blogging about difficult topics or heavy issues carries a unique set of considerations and approaches. This panel of experienced bloggers and cause brand representatives will cover techniques on how to draw and keep an audience while covering weighty issues on your media platforms. They will discuss: The importance of tone and how you can vary it from post to post while still maintaining the seriousness of the issue; The power and importance of an authentic voice as the creator of your content; Making your content and delivery different from others who cover the same subject; Building awareness through networking on and off line; How selling merchandise works and deciding if it’s the right path for you and your brand; Working with distributors and vendors; Developing partnerships that fit your brand and can help spread your message; and Promoting your message on and off line.