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Friday, October 4 • 4:00pm - 5:00pm
Spreading a Message, Sharing a Mission: A Conversation About Awareness Blogging

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Blogging about difficult topics or heavy issues carries a unique set of considerations and approaches. This panel of experienced bloggers and cause brand representatives will cover techniques on how to draw and keep an audience while covering weighty issues on your media platforms. They will discuss: The importance of tone and how you can vary it from post to post while still maintaining the seriousness of the issue; The power and importance of an authentic voice as the creator of your content; Making your content and delivery different from others who cover the same subject; Building awareness through networking on and off line; How selling merchandise works and deciding if it’s the right path for you and your brand; Working with distributors and vendors; Developing partnerships that fit your brand and can help spread your message; and Promoting your message on and off line.

avatar for Jenee Darden

Jenee Darden

Jenee Darden is an award-winning journalist from Oakland, Calif. She hosts the podcast and blog CocoaFly.com—a new flavor in news for women. Jenee covers an array of topics on Cocoa Fly,from dating to social justice issues. Cocoa Fly features Jenee’s insightful thesis “Under... Read More →
avatar for Christine Koh

Christine Koh

Founder, Boston Mamas
Christine Koh is a music and brain scientist turned multimedia creative. She spent a decade in academia and was about to become a professor when she decided to hang up her academic spurs in favor of more flexible and independent ventures. Christine is the founder and editor of the... Read More →
avatar for Rhachelle Nicol

Rhachelle Nicol

Author and Advocate, RN Brand and Design
Rhachelle Nicol’ is a mother, author, writer, speaker and advocate. For over 15 years, she has worked with abused and neglected children, juvenile delinquents and high risk families, to reunify, redirect and assist with accessing resources to function at their highest level. She... Read More →
avatar for Lisa Quinones-Fontanez

Lisa Quinones-Fontanez

Autism Wonderland
Lisa Quinones-Fontanez is a secretary by day, blog writer by night and Mami round the clock. When Lisa’s son, Norrin, was diagnosed with autism in May 2008, she found herself in a world she did not understand. In 2010 Lisa founded the blog AutismWonderland (www.autismwonderland... Read More →

Friday October 4, 2013 4:00pm - 5:00pm EDT
Centennial IV

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