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Friday, October 4 • 12:15pm - 1:15pm
Analyzing Analytics: How to Leverage and Track Your Social Channels for MONSTER Engagement

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Blogging about difficult topics or heavy issues carries a unique set of considerations and approaches. This panel of experienced bloggers and cause brand representatives will cover techniques on how to draw and keep an audience while covering weighty issues on your media platforms. They will discuss: The importance of tone and how you can vary it from post to post while still maintaining the seriousness of the issue; The power and importance of an authentic voice as the creator of your content; Making your content and delivery different from others who cover the same subject; Building awareness through networking on and off line; How selling merchandise works and deciding if it’s the right path for you and your brand; Working with distributors and vendors; Developing partnerships that fit your brand and can help spread your message; and Promoting your message on and off line.

avatar for Maribel Lara

Maribel Lara

Social Media Marketer, M80
Maribel is an Account Director in New York City at M80, a social media marketing agency that’s been rocking it out since 1998 and was a founding member of the Word of Mouth Marketing Association. During the day she supports fortune 500 brands in developing and executing strategies... Read More →
avatar for Mike Street

Mike Street

Digital Strategist
Mike Street is a Senior Digital Strategist based in Harlem, NYC. He has a passion for emerging media, technology & social innovation. Having spent 13 years in the digital space, Mike Street has worked with top tier brands such as Time Magazine, Oprah Winfrey, OWN TV, Rémy Martin... Read More →

Friday October 4, 2013 12:15pm - 1:15pm EDT
International North

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