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Saturday, October 5 • 9:15am - 10:15am
CREATE Track Shared Keynote :: Karen Cooper & Jen Shetterly, PicMonkey ~ Divining Awesome: A Creative Approach to Branding for Bloggers

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We’re just a little bit obsessed with PicMonkey over here and rightfully so: the company has changed the game for content creators who want to easily add a professional-looking visual component to their articles and sites, turning a standard-issue blog post into social-sharing gold. Your blog has riveting content, loyal readership, and a beloved place in the social ecosystem ... now what? If you haven't taken a moment to consider whether your branding has taken you as far as it could, this session is for you. Jen Shetterly and Karen Cooper, from PicMonkey.com, will give real world insights on creating a consistent brand. Learn how to develop a creative foundation that sets you apart from the crowd, bringing together editorial voice and visual identity into a unified whole that takes your blog from amazing to immortal.

avatar for Karen Cooper

Karen Cooper

Content Extruder, Pic Monkey
Karen Cooper’s editorial work spans all screens but she says she learned everything she needed to know from her very first job at the most creative company in the world: the Muppets. After learning the story editing craft with “Muppet Babies” and “Fraggle Rock,” Cooper created... Read More →
avatar for Jen Shetterly

Jen Shetterly

Design MixMaster, Pic Monkey
If you’ve ever enjoyed the sensation of being in a grassy field while booting up a PC, you can thank Jen Shetterly for the look and feel she created for Windows XP. She drove efforts to simplify and innovate for some of Microsoft’s most successful products including Internet Explorer... Read More →

Saturday October 5, 2013 9:15am - 10:15am EDT
International Ballroom

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